However with the expansion of international dream, began rushing to the nike basketball shoes brand market company "lost". Around 2004, Kappa the rapid rise of positioning sport fashion, followed by Li Ning, one of the most controversial figures of the company have rich experience in fashion brand management of Taiwan people Le Shuyu airborne Li Ning, Li Ning's fashion began to rise.
However, Li Ning company not only failed to fully blossom, but some "strange". Even Le Shuyu left lebron james shoes after the company issued a "professional aspirations without the professional features, fashion products have no fashion sense" feeling.
Not only that, but derrick rose shoes company has appeared in the later years of various ideas, product design style and swing changes, or even attempt to include many brands operating in different markets, all to little end. "Li-Ning's decline from instability in the policy. "Financial market value of Zeng Yanling, a researcher at the top three that" Nike company managers, continually change position in the market, ad spending remain high, and unable to effectively control costs, is a main reason for its decline. "Zhang Zhiyong itself boils down to is not the true meaning of this rocking brand combing and DNA confirmation.
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