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Three trend more clear in the sporting goods industry, according to the results, and official statistics, 2011, extra step, 361, horse gram, represented nike outlet store Quanzhou Legion, overall revenues of more than $ 60 billion and Quanzhou represented by Li Ning brand outside of the Legion's revenue by about $ 15 billion; international brand is about to occupy 25 billion yuan in foreign markets.

Review since 2008, accompanied by a legion of Quanzhou's rise of management upheaval, nike basketball shoes, Li Ning's defensive back, is not difficult to find, and engaged in a battle of transcendence and anti-beyond, to break out in the Chinese sporting goods market. And when the strength of the three camp and start wrangling, problems which are high speed before catching up with covered, has also become a major brand of trouble, especially inventory challenges. From all the major sports brands 2011 results can be seen beginning in 2008 stock now live all sports goods enterprises, local inventory of more than $ 3.3 billion of five major sports brands, Li Ning exclusive $ 1.1 billion, Quanzhou Legion to $ 2.2 billion.

Three of the potential, at the 2004 Sydney Olympics had the first signs, but really intense hand-to-hand combat, is also after the 2008 Olympic Games in Beijing. From the perspective of, is the three large camps in the revenue data beyond and against transcendence; from the perspective of small details, lebron james shoes uses price as weapon of market competition for preemption of scarce resources and brand wars.

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