Reason appears which regarding this merger and acquisition, some news pointed out, this time has renovated the domestic shoe industry deal amount recording purchase document appearance, besides the cheap nike shoes group hoped with the aid of the capital strength conformity domestic shoe industry market intention, the woods reaches the group to continue to develop the Nike service also is unintentionally the essential reason.
The nba shoes aspect indicated that, this purchase settled on has been let the company the trademark and brand well-known. The purchase can further the consolidated Nike market niche, let the production facilities and the property which the company has, will be able to promote hundred Li to produce energy.
According to the understanding, the headquarters were located in Shenzhen's nike store group to start to the male shoes service development, Nike Corporation to try hard in recent years through the crosswise expansion to enhance it in the expense market coverage fraction, the increase overall income and the profit. At present this company is the Chinese biggest women's shoes manufacturer, 2006 market share reaches 8.2%.
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