2012年5月3日星期四

nike running shoes cheap adds a stylish atmosphere

cheap nike shoes company female footwear quarter with store growth is 2.8%, basically accord with anticipation;Sports business store sales, with 2.4% year-on-year drop, less than we expected.We think of the previous three quarters because last year with store growth base is higher, in the meantime, big scope economy and the influence of pressure to inventory, expected this year, the company's women's shoes for the whole year growth with business shop in the high level between units unit number.

nike outlet store company 11 years of gross profit margin by 55.7% last year rose to 57.2% this year, mainly thanks to female shoes and sports marketing structure adjustment: gross margin of footwear by 68.0% last year up to 68.8% this year, largely due to the new merger brand and high-grade product price rise;Sports gross margin was up 0.7% on the same from 36.6% to.

nike basketball shoes said that 1) the whole women's shoes industry at present there were large inventory pressure and 2) this year from the weather factors and the effects of the big economies of scope, sales promotion activity will be more frequent and promotion efforts have been reinforced than in previous years, on the other hand, artificial cost of rising pressure will continue, so we expect female footwear gross margin perhaps have dropped risk.But we think, female shoe business sales growth will still faster than sports, so the company as a whole is expected to benefit from the gross profit margin level will be female shoes and sports business sales contribution adjustment and small ascension, from 57.5% to.

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