Marketing professor at the Wharton school, bloomberg once did an interesting study.They study the past one hundred years, the United States and France people most like the name for the child. Survey shows that, the faster the parents welcome by the name, at the same time, the faster the fever, from which they corollary: critical red face dangerous goods slump. But, before some year of blasting red lebron james shoes but to his the diversification of escaped the fate of the slump.
In 2002, the first launch derrick rose shoes slippery nondiscolouring Beach of outdoor sports shoes, the round head vast body, vamp have breathe freely holes "ugly shoe" with "all the function hong-tech footwear fashion" attitude rapid global fame in 2006, and $200 million IPO, this also is biggest ever a generation of the Nike IPO.
In the nike shoes popular, some questions also began to highlight. On one hand, because Crocs material very wear-resisting, a pair of "ugly shoe" life can be for ten years, which greatly reduces the buyers to consumer demand; On the other hand, appeared on the market a lot of "fortress shoes", not only snatched the Nike market share, but also in the short term let whole consumption rapid market saturation; At the same time, machine-made design, also let the consumer pursuit individual character psychological hard to get the meet.
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