May 17, at the opening ceremony of the 30th China International Sporting Goods Show, the Chinese Olympic Committee partner, Nike Air Max Limited to "hand in the Chinese sports delegation - Long Zheng London as the theme, held in the Olympic award suits unveiling ceremony of naming and Olympic strategy. Receiving awards in the 2012 London Olympic Games, the Chinese delegation officially named - Champion Long service. Since then,http://www.nikeairmaxshoesz.com/ Nike Olympic marketing has entered a new stage.
Men Nike Air Max 2012 also Olympic marketing as the company's strategy. Nike Inc said on the London Olympics, Nike will continue to support five of the Chinese gymnastics, diving, shooting, table tennis, badminton gold medal dream team " and will be officially released in June this year for the five gold medals sports equipment when the Dream Team " to provide entry to indicate that this is a unique brand equity of the Nike brand is different from other brands in 2012 is also the core of Nike for the London Olympics.
In May of this year, Women Nike Air Max 2012 launched a " Salute to Heroes " in the name for the movement of the mass consumer products, including the main push of the 1992 Nike Olympic prize shoes " and engraved products, including Li Ning Hardware thematic series culture T-shirts, these special models Nike products in the chest or sleeve part with the symbol of the Chinese gymnastics, diving, shooting, table tennis, badminton, five gold medal dream team "of creative icon.
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