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First, the graft between the sporting spirit and the spirit of the brand, touched with the spirit of infecting consumers. nike shoes enterprise should not just stop the sponsorship return in honor of the "State team sponsor, in this basic level of communication with Nike consumers. That best resonates with consumers, rich sports content - keep making progress, and unremitting struggle to pass out positive, inspiring the spirit of sport. We should be grafted was sponsored sporting events containing a wealth of connotation, spirit, and sports the brand's spirit, to use it to communicate with Nike consumers.

December 2007, with the 2008 Impossible is nothing "released 08 Olympic partners, nike outlet store gives us well to a lesson. All Chinese people for the concern of the Beijing Olympics and unprecedented enthusiasm, will inspire all rally together to participate in the Beijing 2008 Olympic Games in support of the Chinese athletes; the fighting spirit of the Olympic Games, athletes will encourage a common, in real life challenge themselves, keep making progress, this is where the Olympic spirit, the spirit of sport where.

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