For now, inflation and economic environment is not optimistic affect consumer spending enthusiasm, low consumption group to the consumer groups in the upgrade channel not free, but the long-term market promising a fancy, this is nba shoes, adidas ambitious development of 3 class market two important reasons.
And the integration of the nike outlet market, means that the strong will stay, and consumer upgrades, means that the past can not get the attention consumers evolve into the consumption trend, guiding consumption trend of the brand marketing, the design is put forward higher request.
To the understanding of sports in the sports spirit promotes practice, nike store and adidas are worth the domestic colleague respect and learning. Nike founder of key word ZhangQing criticism of Mr Hit the nail on the head homebred brand: "you not waste time, not athletes on the development of sports necessary concerned, and even don't want in communication with sports fans to scratch, just want exposure, just want to pick the chance to leave, the peach and there's no reason complain others took your money also don't say hello? What reason to complain that consumers were you?" This may give part of the domestic brand made a wake of sports of hard, and not a silent to moistens everything, to get players to the recognition of the products, to upgrade to the consumer of products and brands the recognition of the truth.